The Key to Business Social Media Is Enjoying It, So Hire A Pro To Set It Up
I often find myself working with established businesses (read: older entrepreneurs - and by older I mean anyone whose baby photos were not posted on the world wide web at the time of his or her birth), but who are interested in having a professional presence in the social media realm.
They may have dabbled in social media, but let's face it, they have businesses to run, families to feed and bills to pay and being involved in social media can feel very… frivolous. But that is mainly because it feels fun and that can be frustrating when you are trying to run and promote a business.
The world tells business owners that they should be out there, but the learning curve is intimidating plus, the anticipation of almost anything social, makes a lot of people feel on the spot and a little nervous. That's why they serve cocktails at social events. Now I'm not saying that to participate in social media you necessarily need to mix a pitcher of mojitos, although come to think of it…
What I am saying is that social media (like many things in life) works best when you let go and have fun with it. You have to kind of get swept away in it - like a little kid at play. The problems for business owners are several.