A Business Website Organizer Helps You Begin Building Your Website.
Need to build a new website or give your old website a facelift, but don't know where to start? Use the following list. This will save you the frustration of trying to put things together at the last minute, it will make your web designer's job easier (which should save you money), and it will ensure that you and your web designer have enough good information to put together a comprehensive vision of your business. It's better to start with a lot and edit id down, but if you don't have many of the items below don't fret, it's okay to begin from scratch too.
- Do you already have a website or have a registered domain name (www.yourbusiness.com)? Write down the URL(web address).
- Gather the log-in information for your website, domain name and/or other accounts? Write them down.
- Do you have any logos, signage, photographs or other artwork such as brochures, banners, color swatches etc. for your business? Collect them and put them in one file on your computer.
- Do you have any social networking accounts such as Twitter or Facebook that need to be integrated with your website? Write their URL's (web addresses) down.
- What are the main "buckets" that you would organize your business products or services into? For instance, you might own a gym, but also offer personal training and nutritional supplements. These three buckets would likely be menu items on your website. It's a good idea to make an outline with the main, general items on top and the more specialized "sub-buckets" listed below the main items they belong to.
- What do you want to say about each of these buckets and sub-buckets of your business? Write a rough outline of anything you might say about them. Write anything you can think of and edit it later. Right now you're brainstorming. Devote a separate piece of paper or (better yet) Word document page to each bucket or sub-bucket.
- Do you have a wish list? What are some of the things you have thought would be great about having a website? Do you wish you could sell items online? Do you wish you had a way to gather information about your customers? Do you wish you had a way to be sure that specials and coupons got into the right people's hands? Write your ideas down. This will help familiarize your web designer with better ways to serve you.
- Do you have a business plan, description of your business, flyer or other information that could be absorbed by your web designer to get a better grasp of your business? No sense in reinventing the wheel if you've already invested the time and effort to encapsulate what it is you do.
- What is your competition doing? Take some time to research what similar local and national businesses are doing on the web. Cut and paste their URL's (web addresses) into a Word document along with notes indicating what you like about their sites. Maybe you like the colors of the site, the navigation (menus), the organization of product and services, the logo or other features.
- Keywords. Write down the keywords that your customers or future customers will likely search for. Remember, don't use technical terminology that only people in the business use. We want to know what your customers are searching for. What do the people who use your products or services type in when they want to buy? If location is a factor be sure to include that. For instance, a person wanting to get their hair cut in Bloomington, Illinois would likely type in the search bar: "hair salon bloomington il."
- Budget. The price of a website can range drastically from free to tens of thousands of dollars. So, how much should yours cost? It's always a good idea for you and your designer to have a realistic understanding of your budget so that he or she can consider this along with the scope of your project. As a designer I determine the price of the product and service that I'm offering to my clients simply in terms of the hours of work I will have to do thus, using this list will eliminate much of my footwork and will lower my price.
I hope you’ve found this organizer useful in compiling most of the essential information you will need to assemble when you begin building your website. Working with a web designer is a collaborative process and this document is meant to give you a head start in putting together the information that you will likely need to get the ball rolling.
Keep in mind that ROcommunication would be happy to discuss your project with your. Simply go to our website: http://www.rocommunication.com and fill out the short contact form.
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